Coastline Aquatics

George owns a commercial swim club management company in Virginia and needed a logo. He gave me much creative freedom on this, saying, "I’m open to ideas on the type of logo that’s best for my brand.”

After asking a few questions about George and his business, I learned that his company handles lifeguard and swim instructor staffing, water quality testing and maintenance, and pool renovations. I decided to go with a classic lifeguard chair, using the life ring as the "O" in the name, and George was hooked!